Ageism & Advocacy Resources
Aging begins the moment we are born, if you're living, you're aging. This page is dedicated to those committed to challenging ageism and advocating for a society that values people at every stage of life.
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We've gathered insights from leading experts and organizations to help you navigate age-related stereotypes, foster inclusivity, and empower both caregivers and individuals. Whether you're seeking expert guidance, community connections, or educational resources, our goal is to provide meaningful support that drives change and disrupts ageism.
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Explore our resources and discover how you can advocate for yourself, others, and a more inclusive future.
Age Equity Alliance:
​The Age Equity Alliance is a U.S. based nonprofit organization dedicated to promoting age equity in the workplace. They collaborate with businesses and communities to eliminate age bias and foster inclusive, multigenerational work environments. Through research, education, and training, they aim to shift focus from age labels to individual skills and potential, helping organizations build diverse and innovative teams.
Age Friendly Vibes:
Is a brand that creates greeting cards and other goods that inspire people to celebrate age. They offer age-positive birthday cards, greeting cards, stickers, buttons, and gifts that celebrate age. The brand was created by Jan Golden to celebrate age with inspiration and humor, highlighting the positive aspects of getting older.
American Society of Aging: Ageism Awareness
www.asaging.org/ageism-awareness
The Ageism Awareness Day page from the American Society on Aging (ASA) shines a light on ageism—bias, stereotypes, and discrimination based on age—that impacts people of all ages. It encourages communities and organizations to take part in raising awareness and creating more age-inclusive spaces. You'll find helpful tips, tools, and resources to support your efforts in challenging ageism and advocating for meaningful change.
Art Against Ageism
​This nonprofit organization uses creativity and artistic expression to challenge stereotypes about aging. Through interactive installations, public murals, dramatic play workshops, and educational presentations, they engage communities in rethinking age-related biases.
Changing the Narrative:
www.changingthenarrativeco.org
This initiative launched in 2018 to combat ageism through education, intergenerational collaboration, and policy advocacy. The organization offers a variety of resources, including communication toolkits, workshops, and public campaigns, all aimed at reshaping societal perceptions of aging and promoting age-inclusive practices.
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Please note that the Changing the Narrative website is scheduled to remain live only until the end of 2025.
The Dementia Guru:
The Dementia Guru is an educational platform founded by Ashley Stevens, a licensed social worker and gerontologist. Her website offers practical tools, training, and guidance for caregivers, families, and organizations navigating the dementia care space. Resources include blog posts, downloadable guides, and a free Age-Inclusive Language Checklist designed to help dismantle ageism and promote inclusive communication.
Gero What:
This engaging educational platform was created by gerontologist Christina Peoples, designed to make learning about aging accessible and relatable for everyone. Through a blend of humor, cultural insight, and practical advice, her site offers resources, blog posts, quizzes, and workshops that explore topics such as ageism, self-care, and end-of-life planning.
Encore Roadmap
Founded by Janine Vanderburg, Encore Roadmap is a consulting and educational platform that helps people, businesses, and communities navigate the opportunities of longer lives. With a focus on the longevity economy, intergenerational workplaces, and ageism, it offers workshops, talks, and strategic guidance to help clients move forward with purpose and confidence.
Old School (A Hub for Age Equity + Ageism Awareness)
​Old School is a nonprofit that curates and shares free, carefully vetted resources to educate people about ageism and how to end it. Their goal is to catalyze a movement to make ageism as unacceptable as any other kind of prejudice. The site offers blogs, books, articles, videos, speakers, and other tools accessible to the general public.
The National Center to Reframe Aging
This National Center to Reframe Aging is a social change initiative led by the Gerontological Society of America. The site offers evidence-based communication strategies, toolkits, and training materials to help people and organizations shift public perceptions of aging. By promoting inclusive language and narratives, the initiative aims to reduce ageism and foster supportive policies for people of all ages.​
World Health Organization-Combatting Ageism:
This page is part of the WHO's Global Campaign to Combat Ageism. The campaign aims to change how we think, feel, and act towards age and aging, addressing ageism as a significant social determinant of health. The website offers a wealth of resources, including evidence-based reports, toolkits, and guides designed to help people and organizations recognize and challenge ageist attitudes and practices.